The Perfect Practice™ is the practice every chiropractor dreams of and wants to achieve.  It is purpose driven in the philosophy and principles of chiropractic, with its mission to have chiropractic on everyone's health care team.

The Perfect Practice™ receives its stability and strength from three key pillars; Pillar I: New Patients & Conversions, Pillar II: Compliance & Retention and Pillar III: Income & Collections. If any of these 3 areas are weak your practice will not thrive.

Pillar I, you must have a practice that generates unlimited new patients and is able to convert 80% of those New Patients into starts by effectively communicating chiropractic to create value during the 1st two critical visits so that by the end of the 2nd visit, at the report of findings, new patients are reaching for care and requesting you check their family.

Pillar II, you must know how to explain modern, practical, updated chiropractic philosophy & principles, which are supported by medical research, to your New Patients so they value your care enough to add a chiropractor to their health care team. You need to know how to make spinal changes through your adjusting techniques to establish spinal restoration. Your patients will now see and understand how this increases their health potential. This will create unbelievable compliance and catapult your retention through corrective care to maintenance care. The Perfect Practice™ has a 100+ p.v. case average.

Pillar III, you must know how to create a profitable practice by blending insurance and cash effectively, ethically and legally. By understanding how to maximize insurance benefit without creating insurance dependency and incorporating profitable, cash pre-paid payment plans you can create a practice that thrives in any economic environment – The Perfect Practice™.

The Perfect Practice™ is self generating with New Patients and their families.

The Perfect Practice™ has exceptionally high patient case average because patients understand the value of optimum spinal alignment for the health of their entire family so they maintain their spine for life. It does not require chasing the patient.

The Perfect Practice™ is about having patients put their Chiropractor on their Health Care Team.

The Perfect Practice™ is about making structural spinal changes and gaining spinal restoration.

The Perfect Practice™ is about using Structural Rehabilitation for spinal restoration vs. therapies for symptomatic relief.

The Perfect Practice™ is about profitable cash prepay plans while still maximizing insurance benefits.

The Perfect Practice™ is simple, efficient, documentation to insure compliance & prompt payment/reimbursement.

The Perfect Practice™ is proper ICD-9 sequencing to guarantee maximum payment.

Dr. Nikitow is one of the most sought after experts in the profession. He is the founder and developer of Certainty Practice Products and Seminars. Dr. Nikitow has been practicing for 29 years, and teaching for 20 years. In the 80’s he built one of the largest practices in the world in one of the worst economic recessions. Since he still practices today, he knows what D.C.’s are struggling with and the solutions to a successful practice. His unique patient communication strategies have helped thousands of D.C.’s achieve the most successful practices around the world in every economic environment.

Dr. Jeff Rebarcak began practicing in 1989. He built a highly profitable, high volume practice for several years. He then went on to own multiple clinics for 16 years in the Phoenix area and founded Gateway Chiropractic Training. GCT specialized in helping thousands of doctors maximize insurance profitability in their offices and keep them compliant with recognized industry standards. He has spoken for numerous state association conventions and is currently consulting with doctors in numerous health professions as a “Life Coach”.

In these jam packed 3 days you will experience and learn…


DAY 1 - Thursday - 1:00 – 8:00
Perfect Marketing for Unlimited New Patients and Conversions
• New and updated strategies to attract Massive New Patients
• The one key element I added to my practice to double it in two months, and how it still works today!
• Internal and external promotions that always work
• Web based New Patients
• Learn what to change in your practice environment to subtly but powerfully keep your patients focused and referring without asking
• Learn how to get into companies and corporations EFFORTLESSLY!
• Why people are excited to sign up their families at marketing events
• New twists to screenings & lectures that produce 80% sign ups
• Unique power point presentations for turnkey lectures
• Getting New Patients from places you never even thought of
• Obtaining the best results from reactivations, M.D.s, attorneys, web, radio, direct mail, ads and much more…

DAY 2 - Friday - 9:00 – 8:00
Perfect Practice Procedures for Patient Compliance and Retention
• Proven Step by step procedures and dialogs for history, exam and report of findings where 80% of your new patients will start care
• How to get your new patient to want to check their kids by the end of their exam
• Strategies for eliminating missed appointments and drops
• Explain chiropractic philosophy in a modern practical way
• Unique communication strategies that guarantee compliance
• How to use medical & scientific research to validate chiropractic principles and dispel any patient doubts
• Adjustments that create predictable spinal changes evidenced by X-Ray
• How to do Re-exams and progress reports to keep patients excited and committed to correction & maintenance.

DAY 3 - Saturday - 9:00 – 6:00
Perfect Financials for Maximizing Income & Collections
• Blending the insurance/cash practice without losing the patient when insurance stops
• Insurance profitability without insurance dependency
• Make sure you are getting paid what you are worth for every adjustment
• Learn to master payment plan presentations & setting up family plans
• Maximize insurance reimbursement
• Increase practice revenues ethically
• Proper coding and documentation to insure and maximize payment and practice security
• Payment plans that will compliment your insurance billing and yield you three times the income of any other cash plan
• Prepayment plan guidelines that you must be aware of to prevent risk and protect your license



In these 3 days Dr. Rebarcak’s and Dr. Nikitow’s combined expertise will teach you, step by step how to build your own high retention, highly profitable, spinal correction, family practice with Certainty.

Join us for this unprecedented, 3 day, intensive, training event!

With the rising cost of travel why go to five separate seminars when you can get everything you need in just one weekend?

800-544-3884 www.certaintypracticeproducts.com

Let us help you renew your practice spirit and Certainty.